Sony is giving its Blu-ray disc player lineup a boost with new models allowing Internet access to get bonus content and an option to see picture-in-picture commentary. Digital Journal TV brings you an exclusive sneak peek into the tech behind the BDP-S550. DigitalJournal.tv When Blu-ray won the high-def DVD war, Sony rejoiced. But was the celebration premature? After all, Blu-ray player sales sank 40 per cent between January and March 2008. Its share of the video disc market is a mere 8 per cent, compared to ye ol’ DVD’s share of 92 per cent. Sony isn’t taking this dismal news lying down. They want to keep Blu-ray on the minds of home theatre enthusiasts by releasing new players loaded with intriguing features. In November, Sony will release a new player costing $400. The BDP-S550 is compatible with BD-Live, a recently developed feature allowing customers to download content from the Internet. That content could be exclusive interviews with the cast or live events and gaming add-ons. An included Ethernet port makes possible this online connectivity, while also making firmware updates a cinch. The new model also sports better audio support: 7.1 channel Dolby TrueHD and Dolby Digital Plus decoding will give the listening experience a welcome enhancement. What else does the new BDP-S550 offer the Blu-ray aficionado? Find out in DigitalJournal.tv’s exclusive look into the bells n’ whistles inside Sony’s upcoming player.

Not surprisingly, Sony’s new Blu-ray Players being released this year will mostly be 3D capable. They include the BDP-S570 player, and the home theater systems: the BDV-E770W and BDV-E570. The BDP-S470 is no exception. It is 3D ready and will be fully 3D functional via a firmware upgrade later this summer. Available now at SonyStyle and Amazon.com.

Beside the 3D capability, the BDP-S470 is able to connect to the internet and provide online media such as movies, music videos, music. From online sources Netflix, Amazon-On-Demand, YouTube, Slacker Internet Radio, Pandora(coming soon) NPR, Sony Pictures, Sony Music, and over 25 more via the Sony BRAVIA Internet Video platform.

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